DAMN RIGHT

MERCHANDISE

LOGO VARIETY

The logo is made out of an “X”, which is our whole identity. It doesn’t only appear in in our many logo variants but also in some patterns in the film and marches.

As you can see, it works very well and is compatible with many formats and sizes.

COLOR PALETTE

The color palette is made out of three colors, which are appearing in equal quantity. Also yellow and black the colors with the most contrast so its pleasing for the human eye.

FONTS

Our fonts are “Avenir” wich is used for body text and a few headlines, and “Replica” which is only used for very big headlines in which u can see the small details in the corners of the glyphs.

In the font style “light” till “medium” both of the fonts appear to be very similar, but the corners of Replica differs from everything else, which makes it unique.

STYLEFRAMES

Styleframes can be a big help in preproduction in both film and animation. You draft some frames which aim it is to be exactly or nearly the same as in the final product. In this case the style frames are in deed very similar to the film.